Results: 53% increase in sales and 381% increase in EBIDTA. One of our clients, a family owned online apparel company, invested in A/B testing and website user experience optimization based on our recommendations which resulted in increase in year over year sales of 53% and EBIDTA of 381%. Let’s look at how these results were… [Continue Reading…]
Ok, before I begin talking about why you should incorporate email marketing into your marketing plan, let’s take a moment to acknowledge that as consumers we hate email marketing. We loathe getting the 431 emails a week in our inbox and we also despise the fact that one of those little emails will end up… [Continue Reading…]
We love infographics and so when we came across this one, we knew we had to share it! Wondering if your company should invest in marketing automation? Check out this infographic from SalesForce to understand the potential ROI on Marketing Automation.
Show Top Selling Products On Your Home Page Offer multiple shipping options Minimal fields on checkout information as possible Zip code field auto populates city and state Provide trustworthy element on website Remove Captcha verification Call to action button colors is red Keep copy clean, tight and to the point Prominent shopping cart No forms… [Continue Reading…]
We talk A LOT about Conversion Rate Optimization! Being data nerds, conversion rate optimization is like crack to our numbers addiction! With every new client, we spend time educating them on the importance of understanding that conversion rate optimization is the thermometer of the effectiveness of a marketing plan. We came across this infographic and we wanted… [Continue Reading…]
In the past few years, marketing automation has been all the rage for digital marketers and companies who are on the cutting edge of technology. 79% of top-performing companies have been using marketing automation for more than 2 years. (Gleanster, Q3 2013 Marketing Automation Benchmark, Aug 2013). Smaller companies with limited resources are just starting to… [Continue Reading…]
So many marketing companies out there talk about web traffic and sales leads, but at the end of the day all that really matters is conversion rate, conversion rate….conversion rate! Yes, web traffic and nurturing prospects is important, but converting is what pays the bills. Conversion rate is the most important thing to pay attention… [Continue Reading…]
“The money is always in the list!” We’ve heard this preached for well over a decade and a half in the digital realm and it has been true in other forms of marketing for over a century. But, this statement is only a partial truth. You see, buyers have evolved over the past several years… [Continue Reading…]