Conversion Rate Optimization (CRO) is the art and science of maximizing your Return on Investment. It is not always necessary to look at generating more traffic. There may be nothing wrong with your existing traffic. Your website might be the problem.
Set-it-and-forget-it marketing just doesn’t work. What you start with will not always work for your audience and you site will need to be optimized if you plan on closing sales.
On average, an unoptimized site has a conversion rate of only 1-2%; often 40-60% less than what is realistic for any given industry. If you merely double your conversion rate from 1-2% to 2-4%, you will double your revenue. Why would you settle for anything less?
1. Data Analysis
We review all available metrics to see where the page currently stands in it’s ability to convert traffic. If data is not available, we take the time to set up the necessary analytic tools to collect the needed information.
2. Experiment Design
After we know where we stand, we develop the parameters of the testing we need to perform to discover your site’s weaknesses.
3. Creative and Technical Asset Development
Once we have a strategy finalized and approved, our team develops the creative and technical assets required for the experiment. This can include graphics, landing pages, forms, and even content. Anything needed to execute a complete test.
4. Implementation and Launch
All technical and design assets are provided to the IT department to be formally launched on the server.
5. Tracking and Analysis
Data is monitored and analyzed on a daily basis so we can discover and adapt to issues or new information as it becomes available.
Once the test is complete, we report the findings to you. This report includes the winning experiment variation and a game plan for implementation.
Types of Optimization We Offer:
Competitive Analysis and Audit
RTL’s analysis and auditing services identify weak elements on your website and offer a start-to-finish solution on how to remedy the problem. We use the data from your site, Google Analytics, and information derived from reviewing your competition and all of their digital assets.
Landing Page Testing
Utilizing a combination of both A/B and Multivariant Testing, we identify elements on your landing pages that may be causing you to leave money on the table. Multiple variations of testing allows us to track which treatment appeals most to your audience and causes them to convert.
Lead Generation Optimization
Optimization of conversion elements across your site is paramount. Analysis of your site’s forms to call-to-action graphics to content allows us to ensure your audience interacts with your offer. The results of these tests help lower your bounce rate while raising your site’s overall conversion rate.
E-Commerce Store and Cart Optimization
Optimization of your buyer’s journey is critical to ensuring a high conversion rate in an e-commerce environment. We track and strategize an optimal flow for your buyers through your site from your homepage to your store’s checkout system. Our goal is to minimize buyer objections and eliminate elements that cause a buyer to delay their purchase.