Advertising through search engines and on social media platforms are the quickest methods to getting your site in front of a targeted audience. Using these methods, your business receives direct exposure to your marketplace. Plus you have ultimate control over the budget while optimizing your return on investment.
Here at RTL, our team has extensive experience advertising to a wide range of audiences and within a varied range of budgets. From $500/month to over $25,000/month, we have managed a variety of business accounts in which we maximized the return on each advertising dollar.
How We Do It…
1. Strategy Development
We custom build each and every project from scratch for our clients. We get to know you, your business, and your audience to know what will work best to attract every new lead to your website.
Adwords and social campaigns are built on one common element: a targeted asset. This can mean keywords for Adwords to interest on Facebook to demographic targeting on LinkedIn. In the end, we focus on assets that bring in revenue.
The foundation of any advertising campaign is always the copy. We have a team of experienced writers who specialize in the attraction element to create great ads.
4. Reach Analysis
Each platform offers a variety of bells and whistles that maximize your ads’ reach and effectiveness. We research which tools will benefit your strategy and implement them to optimize your ROI.
Once we have a final strategy and all of our necessary assets developed, we begin pushing ads live within your own campaign account.
6. Metric Tracking
All of our campaigns are data driven. The numbers harvested from the ad campaign portal and Google Analytics are invaluable to prove and optimize ROI.
7. Click Thru Optimization
No advertising campaign is ever set-it-and-forget-it. The copy, keywords, target audience: it all has to be optimized to ensure that the ROI is as high as possible.
8. Summary and Reporting
Every month, we report all available metrics and data back to you in the form of an executive summary. It is important for you to fully understand what your investment is buying and how we handle your budget.