What they want. What they need. What they do.
Social media has permeated our lives and changed the way we do business around the globe. It has reached into our families, our relationships, and our spirits, invigorating the entrepreneur that lies in almost all of us.
The Pew Research Center reports that 75 percent of women (as opposed to 63 percent of men) who use the Internet regularly are also active on social media. The researchers at Pew call women the “low-hanging fruit” of social media and implore marketers to give them more attention when it comes to developing strategies and marketing campaigns.
Check out this enlightening infographic that details the activities of women who use social media.