CASE

STUDY

ROI FOR THE
HOLIDAYS

ROI FOR THE
HOLIDAYS

How We Turned A Simple Holiday Sale Into A Major Revenue-Generator

KEY SERVICES:

PPC

RESULTS:

0 %
Return On Investment
0 %
Increase In Conversion Rate
0 %
Decrease in Account Spend
0 %
Decrease In Cost Per Click
0 %
E-commerce Conversion Rate

OVERVIEW

Our client, an apparel manufacturer, wanted to increase the efficiency of a holiday sales event—no small feat at a time when they would be competing with thousands of other companies online. We set out to discover how we could set them apart.

RESEARCH

In our discovery process, we determined that there were inefficiencies in pay-per-click positioning and ad placement. There was also a low conversion rate from people who followed ad links.

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STRATEGY

For a 30-day sale, we developed an approach to target online advertising more accurately with viewers whose demographics fit the profile of the company’s target customers—buyers of quality casual wear. We also devised incentives that encouraged immediate shopping with PPC respondents

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HOW WE MADE IT HAPPEN

Our team worked closely with the client to create compelling sale offers, with discounts that created urgency and prompted immediate action.The result: an ROI of over 2100% and nearly double the conversion rate.

Want your ROI to be a cause for celebration?

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Junior SEO Specialist

Ann Jennith Fernandez

Junior SEO Specialist

Putting The Extra In Extraordinary Visibility.

Ann began her professional career as a customer service representative. After outgrowing that position, she worked as a Virtual Assistant for a logistics and real estate company. Her keen interest in technology and natural ability to apprehend technological concepts and systems brought her to the RTL team. Ann’s work ethic and firm knowledge of SEO are greatly appreciated.

When she’s not working her SEO magic for our clients, she enjoys watching movies, reading great books, and spending time with family and friends.

Ann holds a Bachelor of Science in Information Systems.