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SEO and PPE
A Medspa with a thriving business wanted to grow—and grow substantially. So they came to RTL Digital Media asking for ways to identify new clients and boost revenues from existing ones. The bottom line goal was to produce sales increases that were profitable.
As always, RTL Digital Media began with sound research. We assessed the company’s current marketing efforts, identified key demographic groups that were already being reached and differentiated elements in those groups that were not getting the client’s message. We then looked at how the client engaged its clients and prospects, and identified the factors that motivated these audiences to choose the client (and specific services).
Once the research was complete (a relatively quick process), we crafted a multimedia program for the Medspa that made the business visible to new groups of clients—and enhanced its value to existing clients. Each of these avenues indicated an opportunity for solid revenue growth.
SEO
After tax season, the client has asked us to implement a Google AdWords program to build even more business.
Conversion Rate Optimization
Administrative costs (since forms were digitized online)
Time available for professional billing
Patient care (because more people entered counseling)
One of our clients is a counselor/psychologist. Like many professionals, his business is based on, very simply, time. He has a substantial hourly rate for patient sessions, and he was facing a perplexing problem:
A 50% no-show rate with new patients.
Going into counseling is a big step for many people, and it’s easy to get cold feet at the last moment. But when this happens, our client faced a significant loss of revenue—on average, over $2,000 per month.
SEO
Our client was a pawnbroker and jeweler that specialized in luxury branded merchandise. Its target audience was very defined, and the company asked RTL Digital Media for help in crafting its website so that it would appeal to this group. Because the margins on the merchandise were so good, even small increases in customers would provide substantial additional revenues.
SEO, PPC, and User Experience Optimization
User experience, through updated website.
A successful dog breeder was having problems with organic search online. Customers couldn’t locate the breeder, or worse, went to a wrong location, largely due to an inadequate website. They turned to RTL Digital Media for help.
It didn’t take long for us to complete research, identify problems with the breeder’s online presence, and make recommendations for SEO improvements that would provide quick, measurable results. In addition, we recommended website improvements that would created a better user experience and better engagement.
A complete revamp of the website SEO, plus structural changes to make the website more SEO friendly. We also changed website graphics to provide a cleaner look that placed more emphasis on the puppies.
Our team built the client a new website, implementing both online and offline strategies to increase local listings. Then we monitored results carefully, using Google Analytics and other tools, to make adjustments for more effectiveness.
PPC
Before becoming our client, a dog trainer was doing pretty well, generating $7-8K monthly. But his ad budget was $1500 monthly, and he was concerned that it wasn’t working as well as it could. He called RTL Digital Media.
After an analysis of the client’s budget and strategy we made a recommendation to DECREASE the ad budget, but focusing the spending on pay per click (PPC) ads.
After an analysis of the client’s budget and strategy we made a recommendation to DECREASE the ad budget, but focusing the spending on pay per click (PPC) ads.
After our analysis, we had spotted where the inefficiencies were in the previous ad strategy. So we recommended that the initial budget be cut in half, to $750/month. We also created metrics that would allow us to accurately measure the efficiency of the program, and make budget adjustments when needed to get the most impact.
PPC
Our client, an apparel manufacturer, wanted to increase the efficiency of a holiday sales event—no small feat at a time when they would be competing with thousands of other companies online. We set out to discover how we could set them apart.
In our discovery process, we determined that there were inefficiencies in pay-per-click positioning and ad placement. There was also a low conversion rate from people who followed ad links.
Our team worked closely with the client to create compelling sale offers, with discounts that created urgency and prompted immediate action. The result: an ROI of over 2100% and nearly double the conversion rate.
After our analysis, we had spotted where the inefficiencies were in the previous ad strategy. So we recommended that the initial budget be cut in half, to $750/month. We also created metrics that would allow us to accurately measure the efficiency of the program, and make budget adjustments when needed to get the most impact.
Web Development,
SEO
Into Lucrative New Market Area
Satisfied Clients, To Drive Even More Sales
A successful dog trainer wanted to expand its business into Cobb County, Georgia. The problem: virtually no name recognition in the area, along with no in-person contacts who could help.
We understood from the beginning that an effective digital campaign would be the fastest way to build interest in the client’s business and build awareness in the new market area. We researched and planned accordingly.
The client had built a reputation in other parts of the Atlanta area as a premier provider of dog training services. We used this knowledge and enthusiastic customer testimonials to create a new website that showcased the experienced training staff and impressive professional credentials.
Once the new website was developed, we meshed it with an aggressive SEO strategy that made the company highly visible in search—particularly in Cobb County. Response began immediately, and has continued to build—so much that company revenues have more than doubled.
The client called to thank us on the way to an all cash purchase of a new truck.
If you want measurable results from your digital marketing, let’s start a conversation. Our questionnaire with help identify areas where we can help you make an impact—and you can see what you’re getting for your money.
What’s keeping you awake about your marketing? Chances are, we’ve seen it before and found a solution. We’d be delighted to listen, and then share some ideas.
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Bringing Ideas To Life
Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects. She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.
Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource. In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.
Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.
