Because If Google Can’t Find You, Neither Can Your Customers—Bless Your Heart
Let’s talk SEO—the mysterious, moody ex of digital marketing. One minute you’re ranking, the next you’re ghosted by Google and crying into your keyword planner.
If you’ve ever asked “why my website isn’t ranking?” while rage-refreshing your analytics, you’re not alone.
But don’t panic. You might just be committing a few cardinal SEO sins—and we’re here to call them out, lovingly and vigorously.
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You’re Playing Hide-and-Seek With Your Keywords (And Losing)
Sure, your website looks pretty—but if your dream clients are searching for “Atlanta wedding photographer” and you’re over here using phrases like “visual love storyteller,” Google’s like… huh?
Using the right keywords in the right places is non-negotiable. Think titles, headers, image alt text, and meta descriptions. Basically, every place you didn’t check.
SEO mistake to avoid #1: Writing for vibes instead of visibility.
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Your Website Loads Slower Than a 2003 Dial-Up Connection
In the time it takes your site to load, someone’s already bounced, bought from your competitor, and had a snack. Speed. Matters.
Google hates slow sites. Users hate slow sites.
Fix your images. Ditch the clunky plugins. And for the love of rankings—get it together.
SEO mistake to avoid #2: Thinking patience is a virtue when it comes to page speed. It’s not. It’s a bounce rate.
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You Skipped the Meta Descriptions. Again.
Meta descriptions are like pickup lines for your website. If you don’t write them, Google’s gonna wing it—and spoiler alert: Google’s not smooth.
You want click-worthy, keyword-rich descriptions that say “I know what I’m doing” without sounding like a robot from 2008.
SEO mistake to avoid #3: Letting search engines write your first impression.
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Mobile Optimization? What Mobile Optimization?
If your site looks like a hot mess on a phone, congrats—you’ve just told half the internet you don’t care. Google now indexes mobile-first, which means if your mobile site is janky, your rankings are gonna reflect that.
SEO mistake to avoid #4: Thinking desktop design is still the main character. It’s not. Mobile is.
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No Strategy, No Updates, No Chance
If your idea of SEO is “set it and forget it,” I have some bad news. SEO is not a crockpot.
It’s an ongoing, ever-evolving, slightly needy digital creature that requires love, updates, and fresh content.
Common SEO error: Neglect. And unfortunately, Google notices.
So, Why Isn’t Your Website Ranking?
Probably because you’re making a few of these all-too-common mistakes—and Google’s not feeling flirty right now.
But hey, no shame. Just opportunity.
At RTL Digital Media, we fix SEO fails with precision, sass, and a side of analytics.
So if you’re tired of being invisible online, let’s get your site seen, clicked, and ranking like the rockstar it is.
