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19 Marketing Mistakes That Drive Customers Away

Amy Thorne

Amy Thorne

Chief Visionsary Officer
RTL Digital Media

  1. Home page content layout is chaotic
  2. 90% of your blog content pushes product or services
  3. Not responding and answering customer’s questions asked via social media
  4. Social media content is only your content
  5. Social media content is always someone else’s content and never your own
  6. Not having a mobile responsive website
  7. Blog content being longer than 400-600 words
  8. Product descriptions for e-commerce sites being longer than 3-5 sentences
  9. Excessive content on your website
  10. E-commerce check out process being more than 3 steps
  11. Website images being grainy or blurry
  12. Website images being so large that it requires you to scroll down the page to see your product offering
  13. Daily promotional emails
  14. Out dated web design
  15. Emails that are not mobile responsive
  16. Not marketing to customers in a way that meets their needs
  17. Not reviewing your online reputation weekly
  18. Brand is formal, cold and lacks a unique and personable personality
  19. Not investing time or financial resources into marketing that builds loyalty with customers

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Kelley Shaw

Creative Director

Bringing Ideas To Life

Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects.  She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.

Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource.  In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.

Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.