John Wannamaker, the department store magnate, once famously noted, “half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
That was then. This is now.
When you know how to use the technology, it’s possible to determine how effective your online advertising is, right down to the last click.
That’s why Atlanta’s RTL Digital Media works with clients, when applicable, to maximize the effectiveness of Pay Per Click (PPC) Digital Advertising.
PPC is typically used as extension of search engine optimization programs. Once we implement proper SEO to make your web presence visible to the audiences who matter most, PPC is a powerful strategy for generating action, and ultimately, sales.
And when you can respond to someone at the moment they express interest in a product or service, you can be much more efficient with your advertising budget.
Think about some businesses—tires, for example. Only a fraction of the population is in need of buying new tires at any given time. The people in the market for tires are also constantly changing. In the past, tire shops would have to use media—television, radio, print—continually, because it wasn’t possible to target the people who were really interested in tires.
With proper SEO and PPC, it’s now possible to target those buyers, right when they’re ready to buy.
RTL Digital works with our clients to profile key target groups of customers and prospects. Then we craft PPC programs that can be scaled by any number of factors—demographics, psychographics, location—so that when people search for your product or service, the people mostly likely to be your customers are the ones who see your message. And the advertising you pay for is getting directly to people who are ready to make a decision.
What’s keeping you awake about your marketing? Chances are, we’ve seen it before and found a solution. We’d be delighted to listen, and then share some ideas.
Copyright 2022 RTL Digital Media
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Bringing Ideas To Life
Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects. She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.
Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource. In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.
Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.
