John Wannamaker, the department store magnate, once famously noted, “half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
That was then. This is now.
When you know how to use the technology, it’s possible to determine how effective your online advertising is, right down to the last click.
That’s why Atlanta’s RTL Digital Media works with clients, when applicable, to maximize the effectiveness of Pay Per Click (PPC) advertising.
PPC is typically used as extension of search engine optimization programs. Once we implement proper SEO to make your web presence visible to the audiences who matter most, PPC is a powerful strategy for generating action, and ultimately, sales.
Research shows that up to 65% of buyer-intent keywords are PPC. And it when you can respond to someone at the moment they express interest in a product or service, you can be much more efficient with your advertising budget.
Think about some businesses—tires, for example. Only a fraction of the population is in need of buying new tires at any given time. The people in the market for tires are also constantly changing. In the past, tire shops would have to use media—television, radio, print—continually, because it wasn’t possible to target the people who were really interested in tires.
With proper SEO and PPC, it’s now possible to target those buyers, right when they’re ready to buy.
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