Good search results are a necessity for good business, but search engine optimization becomes more complex by the day. Search engine algorithms are continually evolving to avoid hacks or to provide viewers with more accurate results. And for someone not aware of Google’s latest adjustments, amateur SEO can actually hurt your rankings.
That’s why businesses in Atlanta turn to RTL Digital Media for good counsel on search. RTL Digital Media stays on top of the latest changes in search strategy, and makes sure that client websites are updated to take advantage of the best possible ranking opportunities.
The first and most important secret of good search engine optimization is that there are no shortcuts. You have to put in the work to make it happen.
How much is involved? To launch a new SEO client, we take over 50 separate actions as we develop your strategy. That’s a lot of moving parts, and if you get one wrong, you can affect numerous other things that impact your search results. Our specialists watch all these things as they build your SEO strategy, so you wind up with the results you want.
Every good business has ambitions. You know where you want to be in a few years, but you’re not there yet. So you have to be “objectively optimistic” in your SEO strategy. For example, you can hurt your rankings if you claim to be something you’re not. But you can steer your SEO so it makes you more visible in the ways that help you grow. That’s where our experts come in. We help you find the key words and phrases that build your business without making claims you can’t substantiate.
That’s critical as search algorithms add ways to evaluate your online presence with more and more data. It all has to confirm what you’re saying about yourself.
We don’t let emotion or ambition overrule our objectivity. But we understand what you want to accomplish. Your SEO specialist has to take both those elements into account.