Good search results are a necessity for good business, but search engine optimization becomes more complex by the day. Search engine algorithms are continually evolving to avoid hacks or to provide viewers with more accurate results. And for someone not aware of Google’s latest adjustments, amateur SEO can actually hurt your rankings.
That’s why businesses in Atlanta turn to RTL Digital Media for good counsel on search. RTL Digital Media stays on top of the latest changes in search strategy, and makes sure that client websites are updated to take advantage of the best possible ranking opportunities.
The first and most important secret of good search engine optimization is that there are no shortcuts. You have to put in the work to make it happen.
How much is involved? To launch a new SEO client, we take over 50 separate actions as we develop your strategy. That’s a lot of moving parts, and if you get one wrong, you can affect numerous other things that impact your search results. Our specialists watch all these things as they build your SEO strategy, so you wind up with the results you want.
Every good business has ambitions. You know where you want to be in a few years, but you’re not there yet. So you have to be “objectively optimistic” in your SEO strategy. For example, you can hurt your rankings if you claim to be something you’re not. But you can steer your SEO so it makes you more visible in the ways that help you grow. That’s where our experts come in. We help you find the key words and phrases that build your business without making claims you can’t substantiate.
That’s critical as search algorithms add ways to evaluate your online presence with more and more data. It all has to confirm what you’re saying about yourself.
We don’t let emotion or ambition overrule our objectivity. But we understand what you want to accomplish. Your SEO specialist has to take both those elements into account.
We have a number of clients savvy enough with SEO that they could indeed do it very successfully for themselves. But they don’t—they spend their time running their businesses, leaving SEO up to us. We continually work on making sure your search results are working for you, and it’s a constant effort.
We also look at new trends that are going to be important, putting the right things in action as search evolves. Things like voice search, Google’s renewed emphasis on new site content, the need for a call to action, a focus on local SEO rather than national when it makes sense.
And why you should let us help your business.
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Bringing Ideas To Life
Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects. She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.
Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource. In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.
Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.