Strategy

WHERE DO YOU WANT YOUR MARKETING TO GO?

WE HELP BUILD THE MAP TO GET YOU THERE.

One key difference between organizations that are marginally successful and those which are exceptional is that the exceptional ones planned how to get there.

Strategic planning for communications saves time, money, and usually lots of stress. Because you wind up with fewer surprises. Also, if you do encounter something unexpected, proper planning can allow you to respond quickly, reducing damage–or taking advantage of an opportunity.

RTL Digital Media has helped established businesses and startups develop strategic communications that covers a full spectrum of communications functions, including:

  • Branding
  • Online strategies
  • Advertising (online and conventional)
  • Video
  • Social media
  • Literature and other collateral materials
  • Ecommerce
  • Direct mail
  • Public relations

We research your company and your industry, collaborate with you, and craft a strategic approach that allows you to make immediate improvements in your communications, plus take into account the long-term goals you want to accomplish.

We help you create goals, tactics, and budgets. Everything is considered.

NEED DIRECTION FOR YOUR MARKETING? SEE IF WE COULD BECOME YOUR STRATEGIC PARTNER.

Let us show you how we work. Schedule a free consultation and we’ll show you how we work, how we’ve crafted strategies for other organizations, and how we’d approach building more success for you.

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THANK YOU

We appreciate the time and thought you put in to sending us this message. RTL Digital Media is grateful for every opportunity to interact with people like you.

This is (obviously) an automated response to acknowledge receipt of your message. If you asked to be added to one of our distribution lists, consider it done.

If you asked for more, then we’ll be back to you promptly with a personalized reply that addresses your request.

Again, thank you for reaching out.  

Kelley Shaw

Creative Director

Bringing Ideas To Life

Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects.  She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.

Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource.  In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.

Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.