There many definitions of public relations, but our staff practitioners think the most important is that public relations allows you to have continuous two-way conversation and engagment with the audiences that matter most to you.
Public relations is certainly about creating publicity for your company or organization, but it’s also about getting feedback, targeting specific audiences with key messaging, seeking out opinion makers and influencers, and making sure they understand your products and mission.
Done properly, public relations can encompass numerous communications tools, including:
A strategic public relations plan can complement other forms of communications, adding impact and credibilty to your website, branding, and other key tools. Public relations programs can be tailored to be extremely cost effective, and can be simple or multifaceted.
Staff members at RTL Digital Media have years of experience in public relations, working for international corporations and small businesses.
Let us give you examples of how public relations has helped other companies, nonprofits, and government groups. Schedule a free consultation and we can help you see if it could be a fit for you.
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Bringing Ideas To Life
Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects. She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.
Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource. In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.
Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.