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Geofencing: Reach Customers When They’re Near Your Business
Build Traffic With People Who Can Respond Immediately
Geofencing is a powerful marketing tool for businesses that rely on store traffic. It works like this: When people come within a pre-defined distance from you, they receive a test message with an offer or coupon. This can be very compelling, and bring in people who were not aware of your company or had no plans to shop.
And the impact can be lasting, if new customers keep coming back.
Is Geofencing Worth It? Let’s Look At The Numbers.
Geofencing is a powerful marketing tool for businesses that rely on store traffic. It works like this: When people come within a pre-defined distance from you, they receive a test message with an offer or coupon. This can be very compelling, and bring in people who were not aware of your company or had no plans to shop.
And the impact can be lasting, if new customers keep coming back.
RTL Digital Media can design a geofencing program for your business that focuses of specific customer profiles to offer targeted offers or other messages. Geofencing can be used to effectively:
- Build store traffic
- Build brand awareness
- Introduce new products
- Call attention to specific sales events
- Warn of deadlines for special offers to instill urgency
You have numerous ways to customize geofencing programs. RTL Digital Media’s experience can help you determine what elements of geofencing can most benefit your organization, and we can help you quickly implement a program so you start reaping benefits quickly.
Complete our brief survey, and we’ll respond promptly with suggestions on how to make geofencing a part of your marketing mix.
