Geofencing is a powerful marketing tool for businesses that rely on store traffic. It works like this: When people come within a pre-defined distance from you, they receive a test message with an offer or coupon. This can be very compelling, and bring in people who were not aware of your company or had no plans to shop.
And the impact can be lasting, if new customers keep coming back.
RTL Digital Media can design a geofencing program for your business that focuses of specific customer profiles to offer targeted offers or other messages. Geofencing can be used to effectively: