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5 Signs You Should Invest In Conversion Rate Optimization

The past few months we have been talking a lot about Conversion Rate Optimization.  We have explained what it is and shared with you exactly how implementing conversion rate optimization can impact your revenue; you could be losing 120K in sales a month and not even know it.  Now that you understands how much loss it can cause you, we wanted to pass on a few signs (we call the red flags) that might be pointing to the need to focus  on Conversion Rate Optimization.

(1) Your bounce rate is greater than 40%.  Bounce rate is how many people hit a page on your website and leave.  Think of it like someone walking into a physical store and turning around and walking about because they see nothing that interests them.  There is no increasing the revenue if no one sticks around to find out what you have to offer. If you don’t have google analytics set up to find out what your bounce rate is then get started here. 

(2) You haven’t changed anything on your website in the past 6 months.  User experience is changing at the speed of light.  Most E-commerce business need to go through a slight to medium website revision every 6 months to keep up with the ever evolving changes in user experience.  As technology advances, so does what users want to experience; business have to quickly adapt or lose their buyer.  Here is a “freebie” — If you don’t care about your users then they won’t care about you!

In fact, if you want to have the highest conversion rate possible then you should always be A/B Testing and making adjustments accordingly.

(3) Your website looks you did a data dump on your products.  Listen up, NO ONE and I mean NO ONE wants to know everything about your product(s).  Your mama doesn’t.  Your kids don’t.  Your spouse doesn’t.  In fact, most people want to know about 10% of the fine print details.  If you are trying to share every SINGLE product detail then you lose your buyer.

(4) No one is sharing your online content.  Providing your prospect base with the information they need to make an informed decision is a key to building a loyal customer base.  If fans aren’t sharing your content…then maybe they really aren’t fan at all?  If no one is talking about you then you aren’t really talking to your prospects in the first place.

(2) The number of people who buy from you are less than 5%.  If the number of people who purchase from you is less than 5% of the traffic to your website, then you have an opportunity to increase your conversion rate.

Do you recognize any of these red flags?  If you do, then you have an opportunity ahead of you to not just improve user experience, but improve your sales.  Let us assist you increase your revenue by improving your customer’s user experience.

Smart Ideas. For Free.

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Kelley Shaw

Creative Director

Bringing Ideas To Life

Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects.  She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.

Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource.  In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.

Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.