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6 secrets to digital marketing success

Amy Thorne

Amy Thorne

Chief Visionsary Officer
RTL Digital Media

  1. Social Media. Don’t expect prospects to come to you. . . go to your prospects.  The only way to get to know your potential clients is to go and hang out online where they are!  Engage on Twitter with them, but DON’T be a product pusher.  No one likes a pushy person.  Have a social media strategy, share relevant content from multiple sources, get to know your potential prospects by engaging with what they have to share. As far as your content goes, talk about it no more than 20% of the time. Like a bad date, if you only talk about yourself no one will want to go out with you again. Or do business with you.
  2. Landing Pages.  Want to get your clients focused on a particular product?  Use landing pages.Landing pages take away all the distraction of everything else on your website and gives them no option but to act or not act on product offer you are giving them.  Chances are if they don’t act in that moment, then they never will.  You are offering them the “fish or cut bait” of product promotion.  And you will get a better understanding of who your clients are with landing pages.
  3. A/B Testing. User experience preferences change as technology advance.  Business should be constantly evaluating their user experience.  Want to know what is and isn’t working with your clients?  ASK without their knowledge!  A/B Testing gives true results for user experience. . .not what your customers/friends might think you want to hear.  Want to stay ahead of your competition? Test, test, test.
  4. Retargeting.  Continually retarget your customers!  One of the most significant under-utilized tools of online marketing is taking a prior customer’s online behavior and using it to present new purchasing opportunities.  According to Digital Information World:  Users who are retargeted are 70% more likely to convert.
  5. Streamlining.  Streamline your marketing strategy.   Traditional marketing and digital marketing should never be looked at as independent of each other.  The greatest efficiency and effectiveness come about when they are integrated in planning, execution and tracking.
  6. Analytics! Analytics! Analytics!  HOW CAN YOU KNOW if your marketing is effective if you are not tracking analytics?  Do we really need to say anything else?

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Kelley Shaw

Creative Director

Bringing Ideas To Life

Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects.  She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.

Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource.  In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.

Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.