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975% ROI Google Adwords Case Study: Automotive Repair Shop

Amy Thorne

Amy Thorne

Chief Visionsary Officer
RTL Digital Media

Initial marketing website redevelopment investment:  $3,500
Monthly marketing budget: $1,000

Average annual return:  $151,200

 

Two years ago, RTL was approached by a local automotive repair stop to help the business create significant, measurable growth.  We started off recommending a revamping of the shop website since the old one demonstrated an extremely poor user experience, excessive content, and low quality images. It was also not mobile responsive.  

We created a mobile responsive website which had an instant impact on conversion from prospects to new clients.  The new website offered downloadable coupons that required submission of email in order to capture new leads.  The repair shop also sold used cars, and the new website offered a website storefront to showcase vehicle inventory.  The website offered a way for potential customers to email in to book service appointments.  This feature combined that with excellent customer service was a winning combination.

Following the launch of the website, the client retained us for SEO and Google AdWords.  Within six months we were able to achieve excellent SEO results.  The client saw first page ranking for multiple searchable terms (IE.  BMW, Mercedes, etc) in three surrounding cities in addition to ranking first on Google Maps.  

The launch of  Google AdWords produced an unstoppable growth combination.  As many know, success with Google AdWords grows exponentially over time.  After six months, the client was experiencing, on average, a $12,600 increase in monthly sales from NEW customers, month over month.  The client was averaging 18 new clients a month with an average ticket size of $700.  

The results that RTL produced were so significant that the client was able to invest in new equipment which allowed a further expansion of services and new revenue streams–in addition to having the resources to purchase another business.  For us, the win was our client seeing business dreams coming true.  

 

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Kelley Shaw

Creative Director

Bringing Ideas To Life

Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects.  She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.

Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource.  In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.

Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.