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Alexa and the Voice Search Revolution: What You Need To Know.

Amy Thorne

Amy Thorne

Chief Visionsary Officer
RTL Digital Media

Everyone’s familiar with Search Engine Optimization for your website, right? But have you thought about your VOICE Search Optimization?

The rise of voice-activated devices like Siri, Alexa, and Google Assistant are once creating a new way for you to engage with customers and key audiences. One study suggests that 58% of consumers have used voice search in the last year to locate information about businesses.  That number will continue to grow as devices become more sophisticated and new laws encourage more hands-free device use, especially when driving. 

According to Google, Voice Search is currently being used for finding directions, dictating texts, asking the phone to make a call, and finding moving times. These are still pretty basic requests, but voice searches are becoming more sophisticated all the time.

Here are some facts:

  • 46% of voice search users search for a new business daily
  • 27% visit a website after a search
  • 22% of smart home speaker owners have made a purchase using the device
  • And it’s not just young people using voice—both old and young consumers are taking advantage of voice search.

So how do you prepare for this so that you can use it to your advantage?

RTL Digital Media works closely with our clients to make sure that online information is structured so that it makes you visible to all incoming inquiries. We have experience in creating code and content to make Voice Search Optimization work for your business. And we are monitoring the growth of Voice Search—and other technologies—so we can counsel you as they develop, and show you how to adapt your presence to use them. 

We can show you how to structure Schema Metadata (and other SEO tools) so that your site responds promptly and accurately to Voice Search. And we’ll keep you updated as technology continues to evolve, so you don’t have to worry. 

You stay visible to the people who matter to your business.

Want to know more? Simply give us a call or click here, and we’ll have a quick conversation about how to make sure your website is prepared for voice, now and for the future.

 

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Kelley Shaw

Creative Director

Bringing Ideas To Life

Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects.  She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.

Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource.  In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.

Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.