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THE RTL DIGITAL MARKETING BLOG

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Case Study: Mixed Media Moves Medspa Sales

Monthly Revenue Boosted by 33%

 

When a Medspa came to RTL Digital Media for help in marketing its services, the company already had a thriving business.

But the Medspa wanted to grow.

So we crafted a multimedia program for the Medspa that made the business visible in a spectrum of online and physical locations. Tactics included:

 

  • Aggressive social media strategy including active social media contests, promotions and sponsored posts
  • Yelp page management and Twitter management
  • A Google Adwords strategy focusing on specific discount deals 
  • Search Engine Optimization that made the company’s website much more visible in search
  • Text marketing
  • Bathroom ads marketing
  • Ongoing content development so the website and social media stayed fresh and informative
  • Website user experience optimization

 

When the program started Medspa averaged $65K each month in revenue. After implementing the RTL Digital Media strategy and program, monthly revenue rose to $100,000—an increase of 33%. This also translated into Medspa seeing 10 new patients each week.

Want to give your business a boost? Start a conversation with us, and we’ll provide ideas and show you how they can be cost-effectively implemented to drive a bottom-line increase for you.

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Smart Ideas. For Free.

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Kelley Shaw

Creative Director

Bringing Ideas To Life

Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects.  She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.

Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource.  In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.

Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.