RTL casestudy1

Case Study: SEO for Accounting Firm

Why An Investment In SEO Pays Lasting Dividends:   An ROI Of 777%!


One of our clients is a CPA firm, and as a part of its online strategy, we recommend an investment in search engine optimization, or SEO.

There were good reasons for this. First the accounting field is crowded, and keywords are common from one firm to another.  Basic SEO tactics may not have much of an impact in distinguishing our client from others. We needed to go the extra mile.

In addition, we needed visibility in specialized terms that matched some exclusive capabilities that the client firm offers. SEO gave us an opportunity to highlight these.

The most important reason for specialized SEO:  Viewers can’t read your site if they can’t find it.

So, when our client agreed to an SEO investment, we began with a thorough SEO audit and analysis.  From that, we developed a strategy of optimizing the website for speed, images, and carefully targeted metatags.

Once the initial SEO was finished, we took it a step further, with monthly website monitoring to fine-tune optimization on a page-by-page basis. In addition, we provided online business listing optimization, including Google My Business.  Blogging was also part of the client’s strategy, and we optimized blog entries written by their staff for more impact.

The result? A $5,400 client investment in SEO yielded an estimated $42,000 return.  In fact, one single client added from this program generates enough monthly revenue to more than pay for the SEO program.

And our client, after tax season, asked us to implement a Google AdWords program to build even more business.

Want to have your website make maximum impact?  Let us show you how a solid SEO strategy delivers. Click here for a free consultation.


Smart Ideas. For Free.

Rectangle 78

Lorem Ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Rectangle 78


We appreciate the time and thought you put in to sending us this message. RTL Digital Media is grateful for every opportunity to interact with people like you.

This is (obviously) an automated response to acknowledge receipt of your message. If you asked to be added to one of our distribution lists, consider it done.

If you asked for more, then we’ll be back to you promptly with a personalized reply that addresses your request.

Again, thank you for reaching out.  

Junior SEO Specialist

Ann Jennith Fernandez

Junior SEO Specialist

Putting The Extra In Extraordinary Visibility.

Ann began her professional career as a customer service representative. After outgrowing that position, she worked as a Virtual Assistant for a logistics and real estate company. Her keen interest in technology and natural ability to apprehend technological concepts and systems brought her to the RTL team. Ann’s work ethic and firm knowledge of SEO are greatly appreciated.

When she’s not working her SEO magic for our clients, she enjoys watching movies, reading great books, and spending time with family and friends.

Ann holds a Bachelor of Science in Information Systems.