RTL casestudy1

Case Study: SEO for Accounting Firm

Why An Investment In SEO Pays Lasting Dividends:   An ROI Of 777%!


One of our clients is a CPA firm, and as a part of its online strategy, we recommend an investment in search engine optimization, or SEO.

There were good reasons for this. First the accounting field is crowded, and keywords are common from one firm to another.  Basic SEO tactics may not have much of an impact in distinguishing our client from others. We needed to go the extra mile.

In addition, we needed visibility in specialized terms that matched some exclusive capabilities that the client firm offers. SEO gave us an opportunity to highlight these.

The most important reason for specialized SEO:  Viewers can’t read your site if they can’t find it.

So, when our client agreed to an SEO investment, we began with a thorough SEO audit and analysis.  From that, we developed a strategy of optimizing the website for speed, images, and carefully targeted metatags.

Once the initial SEO was finished, we took it a step further, with monthly website monitoring to fine-tune optimization on a page-by-page basis. In addition, we provided online business listing optimization, including Google My Business.  Blogging was also part of the client’s strategy, and we optimized blog entries written by their staff for more impact.

The result? A $5,400 client investment in SEO yielded an estimated $42,000 return.  In fact, one single client added from this program generates enough monthly revenue to more than pay for the SEO program.

And our client, after tax season, asked us to implement a Google AdWords program to build even more business.

Want to have your website make maximum impact?  Let us show you how a solid SEO strategy delivers. Click here for a free consultation.


Smart Ideas. For Free.

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Kelley Shaw

Creative Director

Bringing Ideas To Life

Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects.  She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.

Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource.  In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.

Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.