An E-Commerce anime product company needed greater product visibility plus a more cost effective PPC Ad strategy and campaign. The owner wanted to launch a new digital marketing campaign designed to build product awareness and provide significant, rapid business growth. After conducting researching options, he chose RTL Digital Media to handle the project.
During the initial discovery and research phase, our team identified areas of wasteful ad spending and factors causing weak brand awareness. Next we determined the specific target audience on which to focus the new digital marketing campaign, while enhancing product visibility.
Lower the average cost per click for current ads, improve quality score, and eliminate wasteful, ineffective ad spending. Conduct A/B testing for new ads developed by RTL Digital Media. The ad campaign focused on the client’s anime products as relevant to the target audience and popular anime themes.
The client envisioned an ad campaign with a stratospheric ROI. We delivered.
We carefully monitored the A/B testing results using specialized analysis software to determine which of the newly developed ads garnered the most impact. We then tweaked the campaign to perfection by: optimizing Google Ads to increase quality score and lower cost-per-click. Our team put the client’s products on the Google Shopping Network to immediately enhance product visibility. The new display showcases products that are currently “hot items” in addition to the high ranking of the overall e-commerce store. Sales over the initial 6-month period smashed client expectations and continue in a rapid growth trajectory. Winning!
With a 6-month ROI of 1,496% and freshly designed, cost-efficient ad campaigns, this anime company is achieving legendary results.
Wondering how strategic digital marketing can bring you robust, lasting growth?
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Putting The Extra In Extraordinary Visibility.
Ann began her professional career as a customer service representative. After outgrowing that position, she worked as a Virtual Assistant for a logistics and real estate company. Her keen interest in technology and natural ability to apprehend technological concepts and systems brought her to the RTL team. Ann’s work ethic and firm knowledge of SEO are greatly appreciated.
When she’s not working her SEO magic for our clients, she enjoys watching movies, reading great books, and spending time with family and friends.
Ann holds a Bachelor of Science in Information Systems.