A CPA firm came to RTL Digital Media to see how they could make themselves more visible online to potential clients. After our initial discussion, we determined that a starting point for research and strategy would be search engine optimization, since the client had done minimal work in this area.
The client decided to make an initial investment in SEO, so we began with a thorough SEO audit and analysis. This allowed us to see where the client currently had good search visibility and where improvement was needed. We determined which keyword would be critical for reaching the right prospects, and we had a profile of optimum prospects from our conversations with the client. Once we gathered this information, we could build a strategy that could be measured and monitored—and which would produce results.
From that, we developed a strategy of optimizing the website for speed, images, and carefully targeted metatags. Once the initial SEO was finished, we took it a step further, with monthly website monitoring to fine-tune optimization on a page-by-page basis.
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Putting The Extra In Extraordinary Visibility.
Ann began her professional career as a customer service representative. After outgrowing that position, she worked as a Virtual Assistant for a logistics and real estate company. Her keen interest in technology and natural ability to apprehend technological concepts and systems brought her to the RTL team. Ann’s work ethic and firm knowledge of SEO are greatly appreciated.
When she’s not working her SEO magic for our clients, she enjoys watching movies, reading great books, and spending time with family and friends.
Ann holds a Bachelor of Science in Information Systems.