A CPA firm came to RTL Digital Media to see how they could make themselves more visible online to potential clients. After our initial discussion, we determined that a starting point for research and strategy would be search engine optimization, since the client had done minimal work in this area.
The client decided to make an initial investment in SEO, so we began with a thorough SEO audit and analysis. This allowed us to see where the client currently had good search visibility and where improvement was needed. We determined which keyword would be critical for reaching the right prospects, and we had a profile of optimum prospects from our conversations with the client. Once we gathered this information, we could build a strategy that could be measured and monitored—and which would produce results.
From that, we developed a strategy of optimizing the website for speed, images, and carefully targeted metatags. Once the initial SEO was finished, we took it a step further, with monthly website monitoring to fine-tune optimization on a page-by-page basis.
While we were making enhancements to the client website, we provided online business listing optimization, including Google My Business. Blogging was also part of the client’s strategy, and we optimized blog entries written by their staff for more impact.
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Bringing Ideas To Life
Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects. She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.
Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource. In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.
Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.