During our discovery process, our team identified serious inefficiencies in the pay-per-click positioning and ad placement. The website lacked an appropriate SEO strategy and content was not engaging.
The firm’s quarterly new client acquisition numbers went from an average of six new clients per quarter to 56 new clients per quarter. That’s a 833% increase arising from our PPC & SEO adjustments.
The firm’s website bounce rate was abnormally high at 90%, but with RTL’s SEO and content overhaul, bounce rate decreased to averaging around 40 to 45 percent.
Our team focused on correcting the inadequate and inefficient PPC positioning and ad placement as well as developing a fully updated and new SEO strategy for the website. Due to our adjustments, the ads had an average click-through rate of 15.23% and average conversion rate 6 percent. We also reworked existing site content to make it more engaging and sticky.
What’s keeping you awake about your marketing? Chances are, we’ve seen it before and found a solution. We’d be delighted to listen, and then share some ideas.
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Putting The Extra In Extraordinary Visibility.
Ann began her professional career as a customer service representative. After outgrowing that position, she worked as a Virtual Assistant for a logistics and real estate company. Her keen interest in technology and natural ability to apprehend technological concepts and systems brought her to the RTL team. Ann’s work ethic and firm knowledge of SEO are greatly appreciated.
When she’s not working her SEO magic for our clients, she enjoys watching movies, reading great books, and spending time with family and friends.
Ann holds a Bachelor of Science in Information Systems.
