Data Driven

Marketing

ORGANIC GROWTH FOR PUPPY PROVIDER

ORGANIC GROWTH FOR PUPPY PROVIDER

How We Solved The Client’s Most Important Search Problem

KEY SERVICES:

SEO, PPC, and User Experience Optimization

0

Average organic phone calls each year for customers wanting to adopt puppies.

1ST PAGE

Ranking in Google Search—a strong improvement over previous position.

ENHANCED

User experience, through updated website.

OVERVIEW

A successful dog breeder was having problems with organic search online. Customers couldn’t locate the breeder, or worse, went to a wrong location, largely due to an inadequate website. They turned to RTL Digital Media for help.

RESEARCH

It didn’t take long for us to complete research, identify problems with the breeder’s online presence, and make recommendations for SEO improvements that would provide quick, measurable results. In addition, we recommended website improvements that would created a better user experience and better engagement.

STRATEGY

A complete revamp of the website SEO, plus structural changes to make the website more SEO friendly. We also changed website graphics to provide a cleaner look that placed more emphasis on the puppies.

SETUP

Our team built the client a new website, implementing both online and offline strategies to increase local listings. Then we monitored results carefully, using Google Analytics and other tools, to make adjustments for more effectiveness.

Online Presence Audit

THANK YOU

We appreciate the time and thought you put in to sending us this message. RTL Digital Media is grateful for every opportunity to interact with people like you.

This is (obviously) an automated response to acknowledge receipt of your message. If you asked to be added to one of our distribution lists, consider it done.

If you asked for more, then we’ll be back to you promptly with a personalized reply that addresses your request.

Again, thank you for reaching out.  

Kelley Shaw

Creative Director

Bringing Ideas To Life

Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects.  She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.

Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource.  In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.

Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.