E-commerce Conversion Rate
Our client, an apparel manufacturer, wanted to increase the efficiency of a holiday sales event—no small feat at a time when they would be competing with thousands of other companies online. We set out to discover how we could set them apart.
In our discovery process, we determined that there were inefficiencies in pay-per-click positioning and ad placement. There was also a low conversion rate from people who followed ad links.
For a 30-day sale, we developed an approach to target online advertising more accurately with viewers whose demographics fit the profile of the company’s target customers—buyers of quality casual wear. We also devised incentives that encouraged immediate shopping with PPC respondents
What’s keeping you awake about your marketing? Chances are, we’ve seen it before and found a solution. We’d be delighted to listen, and then share some ideas.
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Ann began her professional career as a customer service representative. After outgrowing that position, she worked as a Virtual Assistant for a logistics and real estate company. Her keen interest in technology and natural ability to apprehend technological concepts and systems brought her to the RTL team. Ann’s work ethic and firm knowledge of SEO are greatly appreciated.
When she’s not working her SEO magic for our clients, she enjoys watching movies, reading great books, and spending time with family and friends.
Ann holds a Bachelor of Science in Information Systems.
