Data Driven




How We Turned A Simple Holiday Sale Into A Major Revenue-Generator



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Decrease In Cost Per Click

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Decrease In Cost Per Click


Our client, an apparel manufacturer, wanted to increase the efficiency of a holiday sales event—no small feat at a time when they would be competing with thousands of other companies online. We set out to discover how we could set them apart.


In our discovery process, we determined that there were inefficiencies in pay-per-click positioning and ad placement. There was also a low conversion rate from people who followed ad links.


Our team worked closely with the client to create compelling sale offers, with discounts that created urgency and prompted immediate action. The result: an ROI of over 2100% and nearly double the conversion rate.


After our analysis, we had spotted where the inefficiencies were in the previous ad strategy. So we recommended that the initial budget be cut in half, to $750/month. We also created metrics that would allow us to accurately measure the efficiency of the program, and make budget adjustments when needed to get the most impact.

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Kelley Shaw

Creative Director

Bringing Ideas To Life

Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects.  She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.

Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource.  In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.

Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.