How We Turned A Simple Holiday Sale Into A Major Revenue-Generator




Return On Investment
Increase In Conversion Rate
Decrease in Account Spend
Decrease In Cost Per Click
Decrease In Cost Per Click


Our client, an apparel manufacturer, wanted to increase the efficiency of a holiday sales event—no small feat at a time when they would be competing with thousands of other companies online. We set out to discover how we could set them apart.


In our discovery process, we determined that there were inefficiencies in pay-per-click positioning and ad placement. There was also a low conversion rate from people who followed ad links.

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For a 30-day sale, we developed an approach to target online advertising more accurately with viewers whose demographics fit the profile of the company’s target customers—buyers of quality casual wear. We also devised incentives that encouraged immediate shopping with PPC respondents

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Our team worked closely with the client to create compelling sale offers, with discounts that created urgency and prompted immediate action.

The result: an ROI of over 2100% and nearly double the conversion rate.

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Kelley Shaw

Creative Director

Bringing Ideas To Life

Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects.  She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.

Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource.  In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.

Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.