Our client, an optometrist with a solid repeat patient customer base, wanted to generate significant growth in new patients at his practice. With so many optometrists popping up in the area, we had to find a way to enhance visibility of his highly patient-centered services to potential new customers.
During the discovery phase of our process, we found considerable inefficiencies in the optometrist’s pay-per-click positioning and ad placement. In addition, the business had a very low conversion rate from people who followed ad links.
We developed a fresh approach for his online advertising campaigns — one that more accurately resonates with viewers fitting whose demographics more closely match the target customer profile. In addition, we created compelling incentives to greatly elevate conversion rates for viewers who clicked on ad links.
Our team worked closely with the client to develop targeted sale offers, including discounts specifically designed to generate a sense of urgency, prompting immediate action on behalf of the customer.
This resulted in an ROI of over 533% and almost double the conversion rate.
What’s keeping you awake about your marketing? Chances are, we’ve seen it before and found a solution. We’d be delighted to listen, and then share some ideas.
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Putting The Extra In Extraordinary Visibility.
Ann began her professional career as a customer service representative. After outgrowing that position, she worked as a Virtual Assistant for a logistics and real estate company. Her keen interest in technology and natural ability to apprehend technological concepts and systems brought her to the RTL team. Ann’s work ethic and firm knowledge of SEO are greatly appreciated.
When she’s not working her SEO magic for our clients, she enjoys watching movies, reading great books, and spending time with family and friends.
Ann holds a Bachelor of Science in Information Systems.
