Efficient PPC Pays Off In A Big Way For Dog Trainer




Increase In Monthly Sales
Phone Calls Or Form Submissions From Prospects
More Advertising Effectiveness


Before becoming our client, a dog trainer was doing pretty well, generating $7-8K monthly. But his ad budget was $1500 monthly, and he was concerned that it wasn’t working as well as it could. He called RTL Digital Media.


After an analysis of the client’s budget and strategy we made a recommendation to DECREASE the ad budget, but focusing the spending on pay per click (PPC) ads.

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. We also created metrics that would allow us to accurately measure the efficiency of the program, and make budget adjustments when needed to get the most impact.

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In the first month of the new program, even with a reduced budget, revenue increased 20%–to $10K. Eighteen months in, expenditures are averaging $2K per month, while sales have increased $20-22K monthly.

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Kelly headshot

Kelley Shaw

Creative Director

Bringing Ideas To Life

Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects.  She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.

Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource.  In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.

Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.