Our client was a pawnbroker and jeweler that specialized in luxury branded merchandise. Its target audience was very defined, and the company asked RTL Digital Media for help in crafting its website so that it would appeal to this group. Because the margins on the merchandise were so good, even small increases in customers would provide substantial additional revenues.
In conversations with the client and after a review of the company website, we determined that Search Engine Optimization would be a cost effective tools. Once this was presented to the client, we were given the OK to proceed.
Since SEO was the central strategy needed to build visibility, we worked closely with the client to develop a matrix of keywords—product categories, brands, and other factors—that could be used to enhance the client’s online presence.
What’s keeping you awake about your marketing? Chances are, we’ve seen it before and found a solution. We’d be delighted to listen, and then share some ideas.
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Ann began her professional career as a customer service representative. After outgrowing that position, she worked as a Virtual Assistant for a logistics and real estate company. Her keen interest in technology and natural ability to apprehend technological concepts and systems brought her to the RTL team. Ann’s work ethic and firm knowledge of SEO are greatly appreciated.
When she’s not working her SEO magic for our clients, she enjoys watching movies, reading great books, and spending time with family and friends.
Ann holds a Bachelor of Science in Information Systems.
