CASE

STUDY

THE LUXURY
OF SOLID SEO

THE LUXURY
OF SOLID SEO

How A Pawn Shop Featuring Upscale Merchandise Targeted the Right Audience

KEY SERVICES:

SEO

RESULTS:

0
Requests for directions to the store
0
Additional Monthly Phone Calls
0

Additional website visits from demographics targeted in the client’s service area

1ST PAGE

Ranking in Google Search—a strong improvement over previous position.

OVERVIEW

Our client was a pawnbroker and jeweler that specialized in luxury branded merchandise. Its target audience was very defined, and the company asked RTL Digital Media for help in crafting its website so that it would appeal to this group. Because the margins on the merchandise were so good, even small increases in customers would provide substantial additional revenues.

RESEARCH

In conversations with the client and after a review of the company website, we determined that Search Engine Optimization would be a cost effective tools. Once this was presented to the client, we were given the OK to proceed.

STRATEGY

Since SEO was the central strategy needed to build visibility, we worked closely with the client to develop a matrix of keywords—product categories, brands, and other factors—that could be used to enhance the client’s online presence.

HOW WE MADE IT HAPPEN

Our website team revamped the site structure, keywords, metatags, copy, and other elements, working with the client to approve changes as they were implemented. We continued enhancing and fine tuning the website SEO over the course of a year.

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THANK YOU

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Again, thank you for reaching out.  

Kelley Shaw

Creative Director

Bringing Ideas To Life

Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects.  She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.

Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource.  In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.

Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.