Conversion Rate Optimization Case Study: 53% increase in sales

Results: 53% increase in sales and 381% increase in EBIDTA.

One of our clients, a family owned online apparel company, invested in A/B testing and website user experience optimization based on our recommendations which resulted in increase in year over year sales of 53% and EBIDTA of 381%.  Let’s look at how these results were achieved.

  • Menu item: We did A/B testing on the primary menu on the home page of the website. The original menu was disorganized and did not take the shopper directly to the inventory appropriate for which they were shopping.  A/B testing multiple primary menu bar layouts with a final layout resulting in 36% increase of shoppers moving past the home page to a products’ page.
  • Home page products layout.  There were zero product images on the home page to draw the customer into shopping.  We took some of their top selling products and A/B tested various layout options.  The final revision increased the home page click through by 79% which was a 2.78% higher conversion rate over the control.
  • We made the website mobile responsive
  • Subcategories of products: When a customer landed on the overall products page for male and female, all products were listed requiring the customer to go through dozens of pages to vew 100s of product items.  We implemented product subcategories on the general menu in addition to the landing page for each male and female designated products page.

If you would like to find out more about conversion rate optimization, then reach out to us via our contact form.


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Kelley Shaw

Creative Director

Bringing Ideas To Life

Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects.  She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.

Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource.  In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.

Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.