Google’s New “Local Services” Ads Bring Customers—And Credibility

Google has a new category of ads that promises some strong benefits for service companies with targeted local customer bases.


Google’s Local Services ads are designed to carefully target specific geographic areas, becoming visible only to customers in the service area. And businesses only pay if a customer calls or messages them directly through the ad.

Here’s how it works: You fill out a business profile with Google, providing business name, services provided, location, and select other information. You set an ad budget, which you can change any time.

Then Google will review your information and verify your business. For different business categories, this verification can earn you a Google “badge” that lets customers know your company has been reviewed and vetted.

This is where it gets interesting. For certain business categories (like a painter, say), the “Google Guarantee” badge will back your services, and possibly pay refunds if there are unsatisfied customers. If a customer is unhappy with the quality of your work, Google may refund up to the amount paid for jobs booked through Local Services Ads, with a lifetime cap for coverage.

For other services, like a lawyer, the “Google Screened” badge verifies that Google has vetted your background and backs your expertise.

A Local Services ad include a call or message button so customers and clients can reach you quickly for appointments, quotes, and consultations.

To learn more about this new Google ad product, and to see if it’s a good fit for your business, reach out to us at RTL Digital Media. We’ll tell you more about Google Local Services ads, help you calculate budgets, and guide you through the profile process so you can begin welcoming new business quickly.

The difference in your business can be staggering. Using strategic Google Ad programs, RTL Digital Media has been able to:
  • Increase dog training course sales by over $200K a year
  • Increase medspa billable sales $700K in year one
  • Increase eye practice sales by over $500K

To get started, Click here.


Smart Ideas. For Free.

Rectangle 78

Lorem Ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Rectangle 78


We appreciate the time and thought you put in to sending us this message. RTL Digital Media is grateful for every opportunity to interact with people like you.

This is (obviously) an automated response to acknowledge receipt of your message. If you asked to be added to one of our distribution lists, consider it done.

If you asked for more, then we’ll be back to you promptly with a personalized reply that addresses your request.

Again, thank you for reaching out.  

Junior SEO Specialist

Ann Jennith Fernandez

Junior SEO Specialist

Putting The Extra In Extraordinary Visibility.

Ann began her professional career as a customer service representative. After outgrowing that position, she worked as a Virtual Assistant for a logistics and real estate company. Her keen interest in technology and natural ability to apprehend technological concepts and systems brought her to the RTL team. Ann’s work ethic and firm knowledge of SEO are greatly appreciated.

When she’s not working her SEO magic for our clients, she enjoys watching movies, reading great books, and spending time with family and friends.

Ann holds a Bachelor of Science in Information Systems.