Why your business website needs an active blog
With the proliferation of video and other digital bells and whistles, many businesses fail to see the necessity of blogging. This is a big mistake. Maintaining an active blog (minimum of two posts a month), represents one of the most effective ways to stay connected with customers. A business blog provides the added bonus of boosting SEO.
Far from being a thing of websites past, maintaining an active blog has a positive impact on your business. Some advantages include:
Dynamic, rather than static, content. Most of your business website pages contain static content, meaning it stays the same day-in and day-out. There’s nothing wrong with this, especially if your site is optimized for SEO. But a blog provides dynamic (changing) content for your website, which brings fresh and updated information for people searching for specific things.
Search engine sophistication is increasing daily and current algorithms discern the difference between authentic content and stale SEO or black-hat SEO tricks. Publishing real articles about topics of interest on your blog will show up as quality relevant content for Google and other search engines.
Drive organic website traffic. If you publish insightful, interesting articles that attract the attention of your target audience, it’s a signal to search engines that readers find your content valuable. More readers will see your posts pop up when searching for information you’ve written about. That’s organic — otherwise known as FREE — traffic. You’ll see this bump in website traffic because you’re writing on topics that interest your target market.
Industry statistics show that businesses with an active blog average as much as 434% more indexed pages and 97% more inbound links. Those statistics are real! The trick is maintaining an active blog, using a keyword focused approach when writing, and including attention-grabbing headlines.
Better conversion rates. People who read your blog content want to be there and want the information you’ve provided. Rather than a smarmy pop-up add that annoys visitors and sends them scurrying away, your blog acts as informative advertising. Blogging engages your readers — each of whom are either current or potential customers — in a friendly and informative conversation. In other words, your blog entertains and educates readers in such a way that the hard sell isn’t necessary. This alternative to intrusive advertising techniques builds trust and drives conversions.
These represent just a few of the many reasons your business website should have an active blog. So if you don’t have one, or if you haven’t been posting regularly to one you already have, now you know what to do. Start writing, or outsource the blog writing to a professional.
Interested in learning more about how an active blog with keyword-focused content improves SEO and makes your business more discoverable online? Give us a call or click here to schedule a conversation.