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[Infographic] Do you understand CRO? Not understanding it could be killing your profit!

Amy Thorne

Amy Thorne

Chief Visionsary Officer
RTL Digital Media

We talk A LOT about Conversion Rate Optimization!  Being data nerds, conversion rate optimization is like crack to our numbers addiction! With every new client, we spend time educating them on the importance of understanding that conversion rate optimization is the thermometer of the effectiveness of a marketing plan.

We came across this infographic and we wanted to share it because it is a great education piece to understanding what Conversion Rate Optimization is and why it is important.

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Kelley Shaw

Creative Director

Bringing Ideas To Life

Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects.  She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.

Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource.  In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.

Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.