Investing in content marketing-Why it is a winning strategy

Like it or not, business owners, digital content marketing sells your products and services.  Technology holds the key to business growth, whether it’s business-to-business or business to consumer.

Sixty-one percent of consumers feel better about a company that delivers informative content. Relevant, informative content heavily influences the purchasing behavior of site visitors.  Research proves that prospects prefer to purchase from companies that deliver value added content to the general public.

Frequently, business owners believe that blogs are only effective with the general public when in fact, companies that sell business-to-business generate 67% more leads through blogging.

The need for content development is a no brainer if a company wants to hold onto its market share of business, let alone grow their business. Content development, strategy development and SEO activities can suck up hours of valuable time and still miss the mark because of lack of digital marketing knowledge.  More and more, businesses lean on digital marketing agencies, such as RTL Digital Marketing to develop winning strategies.


Smart Ideas. For Free.

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Kelley Shaw

Creative Director

Bringing Ideas To Life

Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects.  She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.

Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource.  In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.

Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.