Marketing automation: It is the Miracle-Grow of Small Businesses

10 Reasons you should be incorporating marketing automation into your marketing plan

25% of Fortune 500 B2B companies have adopted marketing automation. – ClickZ Fortune 500 B2B Adoption of Marketing Tools study (2013)

Of the top performers in B2B 69% use Marketing automation for Customer acquisition and 50% for Customer Retention-ACT-ON and Gleanster Research “Rethinking the Role of Marketing “ (2015)

Marketing automation high performers have an average lead-to-sale conversion rating of 1.6x the average rate of all others. These high performers rate cost of customer acquisition (COCA) 1.4x stronger –PR20/20 “Marketingscore report” (2014)

B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%.-Forrester Research “The Forrester Wave Lead-To-Revenue Management Platform Vendors” (2014)

Companies using marketing automation see 53% higher conversion rates from initial response-to-MQL and a revenue growth rate that is 3.1% higher than non-users. – Aberdeen Group “Marketing Lead Management Report” (2012)

88% of top-performing companies are effective in routing “hot” leads to Sales vs. 57% of All Others. –Aberdeen Group “State of Marketing Automation 2014: Processes that Produce” (2014)

58% of top-performing companies (defined as those where marketing contributes more than half of the sales pipeline), have adopted marketing automation. –Forrester Research, Gauging Your Progress and Success, Dec 2013

Companies that use marketing automation are 3 times more likely than companies without automation to track and attribute their content-marketing efforts to multiple touchpoints (36% to 11%). –The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study, Nov 2013

Among B2B marketers, the #1 benefit of marketing automation is generating more and better leads. Additionally, 75% of the companies using marketing automation implemented their platform in less than 6 months. –Pepper Global, Marketing Automation Trends Report 2014, Sep 2013

Marketers who have adopted marketing automation suggest that the biggest benefits are:

Taking repetitive tasks out of marketers hands, so they can work on other projects (36%)
Better targeting their prospects and existing customers (30%)
Improving customer experience (10%)
Better email marketing (9%)
Reduction of human error (8%)
Lead management (4%)
Multichannel marketing (3%)

Marketing automation answers the question of how to nurture leads when time and resources are limited.  Small businesses live and breath by sales leads, returning customers and market share growth and can’t afford not to implement marketing automation as part of their sales strategy.  A single campaign has the capability to reach thousands.  Automating lead nurturing increases employee efficiency, saving the company thousands while increasing their close ratio.


Smart Ideas. For Free.

Rectangle 78

Lorem Ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Rectangle 78


We appreciate the time and thought you put in to sending us this message. RTL Digital Media is grateful for every opportunity to interact with people like you.

This is (obviously) an automated response to acknowledge receipt of your message. If you asked to be added to one of our distribution lists, consider it done.

If you asked for more, then we’ll be back to you promptly with a personalized reply that addresses your request.

Again, thank you for reaching out.  

Kelly headshot

Kelley Shaw

Creative Director

Bringing Ideas To Life

Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects.  She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.

Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource.  In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.

Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.