Pay Per Click: Why You Should Let the Pros Handle the ‘Clickity-Clacks’

Achieve legendary success with a digital marketing agency

Hey there, e-commerce business owners! Ready to embark on an epic quest into the realm of pay-per-click (PPC) advertising, armed with nothing but your wits and a credit card? Or, are you considering the wise and noble path of hiring a digital marketing agency to handle your PPC campaign? The tale below will make you privy as to why the latter is the only correct choice.

Keywords: The Treasure Hunt of the Internet

Imagine walking in a hot, humid jungle full of keywords. Yes, keywords are like exotic treasures, but do you know where to look and which ones to choose? RTL Digital Media has the secret map! We won’t send you on a wild goose chase for the elusive “unicorn-shaped ice cream.” We’ll use our secret map and specialized tools to target the keywords that matter for your specific business. That way, you won’t be lost in the keyword jungle, muttering, “Did I just bid on ‘giraffe pajamas?”

Click, Click, Boom! (Kinda like that Saliva song)

PPC campaigns are like fireworks — you’ve got to know when to light the fuse. A digital marketing agency is like the pyrotechnics expert ensuring your ads burst into the online sky with a resounding BOOM! We know how to design your campaign and when and where to display your PPC ads, so you are not left with the equivalent of a soggy sparkler on a rainy day. 

Budget Control: Guarding Your Treasure Chest

Managing a PPC budget can feel like trying to keep your wallet safe in a room full of hungry human weasels. But fear not, o’ brave business owner! The team at RTL Digital Media is like a group of wise old wizards (without the ‘old’), using powerful spells (okay, maybe it’s just data analysis) to ensure wise spending of your marketing budget. This keeps your chest of gold doubloons safe from online pirates.

Ad Creativity: The Art of Making ‘Em Take a Second Glance

The first glance is nothing. It’s the second glance that matters. When it comes to eye-catching PPC ads, it’s not just about slapping together a cute cat picture with a snappy slogan. A professional digital marketing team knows how to create specially targeted ads that keep your brand message intact. The right team of creatives and analysts will develop an ad campaign tailored specifically to draw your target audience in so they take that second glance. Sometimes it’s making ‘em laugh so hard, they spit coffee all over their shirts (or whatever). Sometimes the ads take a more serious approach. It all depends on the demographic and your products.

Analytics: The Sherlock Holmes of Digital Marketing

Ever feel like you’re stuck in a maze (or one of those ‘fun houses’ full of mirrors)? Full-service digital marketing pros work together like a modern-day Sherlock Holmes. They decipher the cryptic code of analytics, deducing what works and what doesn’t. Then they’ll make precise tweaks and adjustments to create an ad campaign ROI so outstanding, that you might jump with glee. One thing’s for sure, you won’t be scratching your head, wondering why your self-made campaign is about as effective as using a sieve to catch raindrops. 

Time-Saving Magic

Imagine all the time you’ll save by not trying to figure out the mystical rituals of PPC campaign management. You could use that time to perfect your pancake-flipping technique, learn to play the kazoo, or even nap. Or, you could focus on your daily business operations because it’ll get a lot busier with the right campaign in place. Hiring a digital marketing agency lets you focus on what you do best, while they work their digital magic. 

Avoid a Comedy of Errors

Handling PPC campaigns solo can feel like being transported into a Shakespearean comedy full of mistaken identities and misunderstandings. A digital marketing agency acts as your director, making certain your campaign doesn’t end in a hilarious, yet tragic twist. At RTL, we’ve seen it all and will help you avoid common pitfalls that would leave you saying (in a British accent, of course), “Alas, poor ROI!”

Let the pros take the helm, while you sit back and enjoy the ROI show. After all, in the world of digital marketing, it’s best to leave the ‘clickity-clacks’ to the pros. We’ve got skills, humor, and the required magic to turn your PPC campaign into a legendary success story. 

Want to Experience Your Own Real-Life Legendary Success Story?

Contact RTL Digital Media Today and Let’s Talk About Magic and Legendary Success!


Smart Ideas. For Free.

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Junior SEO Specialist

Ann Jennith Fernandez

Junior SEO Specialist

Putting The Extra In Extraordinary Visibility.

Ann began her professional career as a customer service representative. After outgrowing that position, she worked as a Virtual Assistant for a logistics and real estate company. Her keen interest in technology and natural ability to apprehend technological concepts and systems brought her to the RTL team. Ann’s work ethic and firm knowledge of SEO are greatly appreciated.

When she’s not working her SEO magic for our clients, she enjoys watching movies, reading great books, and spending time with family and friends.

Ann holds a Bachelor of Science in Information Systems.