John Wannamaker, the department store magnate, once famously noted, “half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
That was then. This is now.
When you know how to use the technology, it’s possible to determine how effective your online advertising is, right down to the last click.
That’s why Atlanta’s RTL Digital Media works with clients, when applicable, to maximize the effectiveness of Pay Per Click (PPC) Digital Advertising.
PPC is typically used as extension of search engine optimization programs. Once we implement proper SEO to make your web presence visible to the audiences who matter most, PPC is a powerful strategy for generating action, and ultimately, sales.
And when you can respond to someone at the moment they express interest in a product or service, you can be much more efficient with your advertising budget.
Think about some businesses—tires, for example. Only a fraction of the population is in need of buying new tires at any given time. The people in the market for tires are also constantly changing. In the past, tire shops would have to use media—television, radio, print—continually, because it wasn’t possible to target the people who were really interested in tires.
With proper SEO and PPC, it’s now possible to target those buyers, right when they’re ready to buy.
RTL Digital works with our clients to profile key target groups of customers and prospects. Then we craft PPC programs that can be scaled by any number of factors—demographics, psychographics, location—so that when people search for your product or service, the people mostly likely to be your customers are the ones who see your message. And the advertising you pay for is getting directly to people who are ready to make a decision.
What’s keeping you awake about your marketing? Chances are, we’ve seen it before and found a solution. We’d be delighted to listen, and then share some ideas.
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Putting The Extra In Extraordinary Visibility.
Ann began her professional career as a customer service representative. After outgrowing that position, she worked as a Virtual Assistant for a logistics and real estate company. Her keen interest in technology and natural ability to apprehend technological concepts and systems brought her to the RTL team. Ann’s work ethic and firm knowledge of SEO are greatly appreciated.
When she’s not working her SEO magic for our clients, she enjoys watching movies, reading great books, and spending time with family and friends.
Ann holds a Bachelor of Science in Information Systems.
