SEO: Why You Shouldn’t Do It Yourself


Some things are great DIY projects—that plant bed in front of the house. A new office bookshelf.

But not SEO.

Search engine optimization is complex, with lots of different, interactive elements. When you fix one thing, you may break another. So we don’t recommend trying SEO on your own.  

SEO Company Edinburgh shares a few reasons why:


  1. It’s a moving target. Search organizations are constantly changing algorithms (often to fix end runs and workarounds created by DIY SEO) so that they provide the most accurate results. So if you do your own SEO, you have a constant learning curve.
  2. You won’t be objective. Emotion and ambition can negatively affect your rankings. For example, you may believe that in two years, you will be tops in a particular field or expertise.

    But you’re not there now. And if you try to structure your SEO to claim you are, you could actually hurt your business. Sure—if you have a goal, your SEO should help drive you toward it. But you have to walk a fine line, and that’s where a pro can help.
  3. Your time could be better spent elsewhere. Proper SEO takes a lot of time, and it’s not something you do just once. You can potentially do what an SEO specialist can do, but the specialist can do it in a fraction of the time.

    Would your time be better spent running your business? Compare the cost of a professional SEO program with the potential revenue gain for your company. Which puts you ahead?


RTL Media offers cost-effective—and very search-effective—SEO programs for its clients. We custom tailor our services to your needs. To learn more, simply click here to get a conversation started.


Smart Ideas. For Free.

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Kelley Shaw

Creative Director

Bringing Ideas To Life

Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects.  She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.

Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource.  In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.

Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.