Storytelling and SEO: You Don’t Have To Sacrifice Content For Visibility

One challenge for copy and content writers regarding websites is creating engaging stories while still taking search engine optimization into account.

Since visibility is important, it’s often tempting to adjust page content to maximize SEO, without considering how it might affect how the reader reacts to it. It’s good to be visible, but if the content doesn’t engage the reader, how much have you truly accomplished by bringing the reader to your site.

This Balancing Act Isn’t New. Just More Complicated.

““You cannot bore people into buying your product – you can only interest them in buying it,” said advertising great David Ogilvy, who knew a thing or two about melding creative communications with science. His agency, Ogilvy and Mather (now one of the world’s largest) was among the first to use market research to shape the campaigns created for their clients, which included Sears, Rolls-Royce, Guinness, and Dove. The challenge was similar to balancing content and SEO: use the science and data to shape the creative message—but still make it attention-getting and persuasive.

Nowadays, successful messaging requires that you use the right research, the right copy, AND the right SEO to reach your customers.

Here’s How We Do It.

At RTL Digital Media, our storytellers know how to find out what’s interesting about your products or services, then create compelling messages that catch viewers’ eyes in a crowded marketplace. Better yet they know how to lace the right keyword research into their content, metadescriptions, photo titles, and other page elements to maximize search rankings.

Without compromising the impact of your story.

We consider 50 different elements that can affect your SEO, and we lace them into your story, in ways that don’t cause readers to stumble or their minds to wander away from the focal point of your sales message. In fact, a strong story actually benefits your SEO rankings, because the search engines can see how much time readers are spending with your story, and how often they may be sharing it with others.

Even if you develop your own content, our story and SEO specialists can make slight adjustments to make your site more visible and your readers more intrigued.

We Have The Numbers To Prove it.

For a med spa client, the combination of improved search and enhanced content resulted in a 95% revenue increase the first year.

Want similar results for your company? Let’s get a conversation started. We can assess where you currently stand with your web presence, and then craft a custom plan to make sure you’re seen by the right audience, and that you have the right message for them. Click here to get started.


Smart Ideas. For Free.

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Kelly headshot

Kelley Shaw

Creative Director

Bringing Ideas To Life

Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects.  She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.

Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource.  In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.

Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.