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The Women of Social Media

Amy Thorne

Amy Thorne

Chief Visionsary Officer
RTL Digital Media

What they want. What they need. What they do.

Social media has permeated our lives and changed the way we do business around the globe. It has reached into our families, our relationships, and our spirits, invigorating the entrepreneur that lies in almost all of us.

The Pew Research Center reports that 75 percent of women (as opposed to 63 percent of men) who use the Internet regularly are also active on social media. The researchers at Pew call women the “low-hanging fruit” of social media and implore marketers to give them more attention when it comes to developing strategies and marketing campaigns.

Check out this enlightening infographic that details the activities of women who use social media.


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Kelley Shaw

Creative Director

Bringing Ideas To Life

Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects.  She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.

Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource.  In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.

Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.