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Three for Free: Google Ads: If You Use ‘Em, Here’s How To Make ‘Em Work Better

Google Ads: If You Use ‘Em, Here’s How To Make ‘Em Work Better
Google Ads work well for lots of companies, because they’re often inexpensive and can be tailored carefully to reach specific target audiences. If you’re using Google Ads, there are a number of things you can do to make the work even better. For example:

1. Always have a trackable conversion

A trackable conversion means that you can see what makes people respond to your ad—and what they do afterward. You can gather info on which devices customers are using (mobile or desktop), which browsers they use, and what makes them convert into a sales lead, a store visit, or an online purchase. With this data, it’s very easy to shape the location and content of your ads so that they become more effective.

2. Combine your Google Ad campaign with User Experience Testing

User Experience testing can tell you how potential customers are responding to the content on your website and how to increase the conversion rate through user experience.  User experience delivers data that helps you understand the prospects that visit your website, what they do once they land on your website, how long they stay, and if they carry on toward a purchase or direct connection.  This lets you tweak your website for more effectiveness—or spot problems with your site that are blocking sales.

3. Understand your goals and your Google Ad budget

Google Ad campaigns can be cheap or costly, depending on how much you decide to budget and the advertising competition within your industry.  We often counsel business owners to understand the amount of budget needed to reach sales goals.  Having your budget and goals aligned, is critical to managing expectations and making savvy business decisions. 

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Kelley Shaw

Creative Director

Bringing Ideas To Life

Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects.  She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.

Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource.  In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.

Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.