1. Always have a trackable conversion
A trackable conversion means that you can see what makes people respond to your ad—and what they do afterward. You can gather info on which devices customers are using (mobile or desktop), which browsers they use, and what makes them convert into a sales lead, a store visit, or an online purchase. With this data, it’s very easy to shape the location and content of your ads so that they become more effective.
2. Combine your Google Ad campaign with User Experience Testing
User Experience testing can tell you how potential customers are responding to the content on your website and how to increase the conversion rate through user experience. User experience delivers data that helps you understand the prospects that visit your website, what they do once they land on your website, how long they stay, and if they carry on toward a purchase or direct connection. This lets you tweak your website for more effectiveness—or spot problems with your site that are blocking sales.
3. Understand your goals and your Google Ad budget
Google Ad campaigns can be cheap or costly, depending on how much you decide to budget and the advertising competition within your industry. We often counsel business owners to understand the amount of budget needed to reach sales goals. Having your budget and goals aligned, is critical to managing expectations and making savvy business decisions.
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