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THE RTL DIGITAL MARKETING BLOG

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Unraveling the Secrets of Google Plus – Help for Beginners

As Executive Raconteur Extraordinaire for RTL Digital Media, I’ve got lots of stories to tell and even more rapt attention to give others who tell their own tales in the digital landscape. And I just love to engage with my connections on Google Plus.

It’s there that I feel comfortable diving into a serious and technical conversation about journalism or content marketing. It’s on Google Plus that I feel equally as comfortable sharing and commenting on a good-natured humorous meme or watching a funny video. Then it’s back to business and I jump right into the next big conversation with Chris Brogan or others about copywriting or something related. But many people (even social media veterans) remain mystified and confounded by this valuable, but relatively new social media platform.

Say you’ve mastered Facebook, chirped on Twitter, tumbled like a gold medalist on Tumblr, and pinned so many pins on Pinterest your head is spinning…but you just don’t get Google Plus. I’m here to unravel the secrets of this not-so-mysterious, not-so-complicated platform so you and your team can begin to reap the considerable business benefits associated with being an active plusser (yes, I said plusser). A plusser is an active Google Plus user who knows how to get around and hang out with the heavyweights in his or her industry niche.

If you’d like to understand a little more about how it all works, so you can start to corral the great potential this social media platform has waiting for you and your business, head on over to Inspire to Thrive and read my guest contribution there: Recipe for a Great Google Plus Experience.

Come back on over here to RTL after you’ve read it and let us know what you think. Still have questions and concerns? Ask away right here and I’ll do my best to clear everything up further.


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Kelley Shaw

Creative Director

Bringing Ideas To Life

Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects.  She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.

Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource.  In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.

Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.