The benefits of working with the pros
Getting a website’s organic growth on a steady upward trajectory is rapidly becoming an important deciding factor on whether a business thrives or dives. This means it’s more important than ever that whoever is handling digital marketing for your business really knows their SEO, PPC, CRO, CPA, CTA, and DDT. Here are some reasons you should consider hiring a professional marketing agency, rather than trying to juggle all those acronyms yourself.
- That last one (DDT) is a pro-wrestling move
In case you didn’t catch it, that last acronym, DDT, is actually just a pro wrestling move. However, navigating the online space for your business requires far more knowledge and acumen than simply throwing competitors against the ropes. Digital marketing may seem like it just involves tossing together ad campaigns and email blasts, but it’s actually a pretty specialized field nowadays.
Between Pay-Per-Click ad campaigns, Conversion Rate Optimization, Cost per Acquisition, Search Engine Optimization, User Experience, and good old-fashioned writing chops, there’s a lot that goes into successful marketing.
You need a marketing team with the know-how and skills to juggle more balls (maybe even while on fire) than a World Record-holding champion juggler in order to compete in the digital space. And as with any specialized field, when an overabundance of acronyms shows up, it’s time to hire a professional.
- The difference between growth and GROWTH
That old saying ‘any press is good press’ does still ring true in the digital world, but only up to a certain point. You can absolutely get results by ‘dragnetting’ — the process of just stuffing as many keywords, even vaguely related to your niche, into the material to boost your rank position. But it will never provide the targeted audience and high-level brand reputation you need. Further, you’ll also never experience the same level of lasting growth and customer retention that comes from doing things the right way.
In fact, keyword stuffing and other practices of questionable ethics can get you blacklisted by Google. And like a wrestler who’s been immobilized by his opponent’s triple powerbomb move, it’s typically game over when this happens.
- This article is SEO-optimized, but it’s hard to tell
Potential online customers are more savvy than those of the past. They’re careful about where they spend their money and will reject a poorly designed website, clunky awkward content, and language that feels like pandering. Hiring an experienced digital marketing team will help you avoid these and other pitfalls.
A knowledgeable (and maybe especially handsome) marketing pro who hides his tracks very well, perhaps, for instance, might make a joke about acronyms at the beginning of an article and then turn it into a segue for explaining the benefits of hiring a pro agency. In case you didn’t realize, that was me. I did that.
In all seriousness, only a full-service agency will have the digital tools on hand to conduct research into tactics and strategies that will appeal to your ideal customer. Things like A/B testing, keyword research, content marketing, ad campaign timing, and development all take special expertise and knowledge.
- Incredible return-on-investment
That’s right, one huge benefit of digital marketing is cost-effectiveness, which translates into mega ROI. A full-service digital marketing agency, like RTL Digital Media, allows small companies to effectively compete with larger businesses by using highly targeted strategies and tactics. Whether you want to increase brand awareness internationally, nationally, or locally, our team can make it happen. We constantly monitor growth, conversions, campaign effectiveness, and the changing behaviors of customers, allowing us to modify campaigns and strategies to reflect them.
Digital marketing involves much more than most people realize and includes a lot of nuance that isn’t obvious at first glance. Anyone who has tried to handle all of the marketing for their business will confess that it requires far more work than you can imagine. Besides, you need to spend your time interacting with customers and running the day-to-day operations of your company. That’s why it’s always a good idea to call in the pros.
At RTL Digital Media, digital marketing is all we do and we do it all day, every day.
To learn more about how you can reap the countless benefits of having a knowledgeable team of experts in your corner, contact us today.
Let’s talk about it.