A Medspa with a thriving business wanted to grow—and grow substantially. So they came to RTL Digital Media asking for ways to identify new clients and boost revenues from existing ones. The bottom line goal was to produce sales increases that were profitable.
One of our clients is a counselor/psychologist. Like many professionals, his business is based on, very simply, time. He has a substantial hourly rate for patient sessions, and he was facing a perplexing problem:
A 50% no-show rate with new patients.
Going into counseling is a big step for many people, and it’s easy to get cold feet at the last moment. But when this happens, our client faced a significant loss of revenue—on average, over $2,000 per month.
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Bringing Ideas To Life
Kelley’s role at RTL Digital Media covers a spectrum of design and production functions, including animation, catalog design, and trade show design with an e-commerce focus. She puts extra energy and life into our clients’ projects. She knows how to make design fit perfectly—and strategically—into an organization’s branding and messaging.
Kelley’s experience includes directing the creative and artistic vision for Geneologie, an online and catalog fashion resource. In three years, she was promoted four times, leading the in-house promotional marketing efforts. She built the vision, strategy and delivery teams that focus on Direct Mail pieces including catalogs, apparel, packaging, and design production.
Kelley previously served in a designer capacity assisting Americasmart, creating product displays, and was an intern with Denmark Ad Agency, where she created presentations, print graphics, and branding packages. She has received awards for her designs and invests her personal time with charities donating artistic help, graphics, and mentoring.